Privacy Policy
Last Updated: March 11, 2025
1. Introduction
J&J Aquatics ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website jjaquatics.gg, use our services, or make a purchase from our store.
Please read this Privacy Policy carefully. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by all the terms outlined in this Privacy Policy. If you do not agree with our policies and practices, please do not use our website or services.
2. Information We Collect
We collect several types of information from and about users of our website, including:
2.1 Personal Data
Personal Data refers to information that identifies you personally, such as:
- Contact information (name, email address, postal address, phone number)
- Account information (username, password)
- Payment information (billing address)
- Order history and transaction details
- Any other information you voluntarily provide to us
2.2 Non-Personal Data
Non-Personal Data refers to information that does not directly identify you, such as:
- Browser type and version
- Operating system
- IP address
- Device information
- Website usage data (pages visited, time spent on pages, etc.)
- Referring website addresses
3. How We Collect Information
We collect information from you in several ways:
3.1 Direct Collection
Information you provide to us directly when you:
- Register for an account
- Place an order
- Complete forms on our website
- Subscribe to our newsletter
- Contact our customer service
- Participate in surveys or promotions
- Leave reviews or comments
3.2 Automated Collection
Information collected automatically when you visit our website through:
- Cookies (see our Cookie Policy for more information)
- Web beacons
- Server logs
- Analytics tools
3.3 Third-Party Sources
We may receive information about you from third-party sources, such as:
- Payment processors
- Delivery services
- Social media platforms (if you choose to connect your social media accounts)
- Marketing partners
4. How We Use Your Information
We use the information we collect for various purposes, including:
4.1 To Provide and Maintain Our Services
- Process and fulfill your orders
- Manage your account
- Provide customer support
- Communicate with you about your orders or account
4.2 To Improve Our Services
- Analyze usage patterns and preferences
- Develop new products and services
- Enhance user experience
- Troubleshoot and fix issues
4.3 For Marketing and Promotional Purposes
- Send promotional emails and newsletters (if you have opted in)
- Provide personalized product recommendations
- Run targeted advertising campaigns
- Offer special promotions and discounts
4.4 For Legal and Security Purposes
- Protect our rights, property, and safety
- Detect and prevent fraud and abuse
- Comply with legal obligations
- Enforce our terms and conditions
5. Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your personal data on the following legal bases:
5.1 Consent
We process your personal data based on your consent when you:
- Subscribe to our newsletter
- Agree to receive marketing communications
- Accept cookies that are not strictly necessary
You can withdraw your consent at any time by contacting us or using the unsubscribe links in our communications.
5.2 Contractual Necessity
We process your personal data when necessary to fulfill our contractual obligations to you, such as:
- Processing your orders
- Managing your account
- Providing customer support
5.3 Legitimate Interests
We process your personal data based on our legitimate interests, such as:
- Improving our products and services
- Ensuring the security of our website
- Preventing fraud
- Direct marketing (subject to your right to object)
5.4 Legal Obligation
We process your personal data when necessary to comply with our legal obligations, such as:
- Tax and accounting requirements
- Responding to legal requests from authorities
6. Data Sharing and Disclosure
We may share your information with third parties in the following circumstances:
6.1 Service Providers
We share your information with service providers who perform services on our behalf, such as:
- Payment processors
- Shipping and delivery companies
- Email and customer service providers
- Marketing and analytics providers
- IT and cloud service providers
These service providers are contractually obligated to use your information only to provide services to us and in accordance with our instructions.
6.2 Business Transfers
If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information.
6.3 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
6.4 Protection of Rights
We may disclose your information to protect our rights, property, or safety, our customers, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
7. Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with you
- Whether there is a legal obligation to which we are subject
- Whether retention is advisable in light of our legal position (e.g., in connection with statutes of limitations, litigation, or regulatory investigations)
8. Your Data Protection Rights (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Under the GDPR, you have the following rights:
8.1 Right to Access
You have the right to request a copy of the personal information we hold about you.
8.2 Right to Rectification
You have the right to request that we correct any inaccurate or incomplete information we hold about you.
8.3 Right to Erasure
You have the right to request that we delete your personal information in certain circumstances.
8.4 Right to Restrict Processing
You have the right to request that we restrict the processing of your personal information in certain circumstances.
8.5 Right to Data Portability
You have the right to request that we transfer your personal information to another organization or directly to you in certain circumstances.
8.6 Right to Object
You have the right to object to the processing of your personal information in certain circumstances, particularly for marketing purposes.
8.7 Rights Relating to Automated Decision-Making and Profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or significantly affects you.
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
9. Data Security
We have implemented appropriate technical and organizational measures to protect your personal information from accidental loss and unauthorized access, use, alteration, and disclosure.
While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
10. Children's Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us so that we can take necessary actions.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this page.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
12. Contact Us
If you have any questions about this Privacy Policy, or if you would like to exercise any of your data protection rights, please contact us:
Email: info@jandjaquatics.co.uk
Phone: +44 7781 139815